On Wednesday, UConn announced an extension of its apparel deal with Nike through the end of the 2022-2023 academic year. The six-year extension is valued at $32.45 million across all sports in both product and cash. This is up to $5.4 million per year, an increase from the previous deal worth $4.48 million per year and 14th most valuable in the country. Nike and UConn have been all-sports partners since 2008.
This is a good thing. UConn’s Nike uniforms are some of the cleanest in the country.
They have a great color scheme and don’t try to do too much with it. UConn’s uniforms have had a classic, despite being newly re-branded, simple look that doesn’t need to be messed with.
We have seen what happens when teams with non-Nike uniform providers try and switch it up. Remember these travesties?
Baylor is a green and gold school. The Pantones, according to their 2016-17 men’s basketball media guide, are 560 and 1235, respectively. The green is a forest green and the gold is a goldenrod type color. That is neither one of those things. Not even close.
Good on athletic director David Benedict and the other higher-ups in the athletic department to stay the course with a mutually beneficial partnership with the apparel giant, despite likely receiving overtures from competitors.