When your basketball team hasn't made the NCAA Tournament since 1991, you really shouldn't try to say anything boastful about your basketball program.
But if you really need to do some bragging, as a sound public relations strategy may require, you should definitely make sure you are stating facts instead of adding massive qualifiers to mislead people into thinking that you are something you're not.
Thankfully, we can always count on Rutgers to Rut. In this case, they tried to trick people into believing they were UConn.
Late Tuesday evening, someone in the Scarlet Knights athletic department decided it would be a good idea to try to pull a fast one on the general public, sending out this gem:
Cha-Ching— Rutgers Basketball (@RutgersMBB) August 31, 2016
⚔ #KnightAndDay pic.twitter.com/VniZuwZVk2
Yes these are mostly UConn players. Yes, they have nothing to do with Rutgers Basketball. Even East Carolina is embarrassed by how hard Rutgers is reaching. Given how aggressively they're trying to co-opt UConn's hardwood success, maybe they're considering dropping football and joining the Big East?
Instead of deleting the tweet, and maybe re-sending one with a more toned down version of the same message, the Rutgers Men's Basketball Twitter account, the one with a Twitter following just about 1600 north of this blog that nobody reads, decided to double down on the stupidity.
Reading is fundamental.— Rutgers Basketball (@RutgersMBB) August 31, 2016
Thanks bruh, we can read just fine. You should know that hiring former UConn assistants doesn't mean you can take credit for the NBA earnings of players who they coached.
The Twittersphere, collectively the world's greatest media critic, unleashed hell.
Quick glimpse of the new @RutgersMBB practice facility pic.twitter.com/cjRFPngOc5— tcf15 (@tcf_15) August 31, 2016
Good thing Rutgers changed coaches otherwise that poor social media intern was going to spend tomorrow having basketballs thrown at his head— We take the stairs (@NoEscalators) August 31, 2016
Rutgers basketball stars, ranked: https://t.co/yWW7j7jPhY— CRIMSON QUARRY (@crimsonquarry) August 31, 2016
.@RutgersMBB pic.twitter.com/EdCaP9Klws— Scott Carroll (@ScottyCTellem) August 31, 2016
There was obviously some Crying Jordan
.@RutgersMBB Your new team photo is looking good pic.twitter.com/xKL6E8P6Np— Daniel Connolly (@DanielVConnolly) August 31, 2016
Oh what a night it was.
Actual stat: Travis Knight made more money in the NBA than every @RutgersMBB to ever play in the league... combined.— A Dime Back (@ADimeBack) August 31, 2016
i think this is the funniest tweet I've ever seen from an official college sports twitter account https://t.co/j4paCdPOZF— Rodger Sherman (@rodger_sherman) August 31, 2016
@becb_sbn fun (but time consuming) idea: total points those guys have scored against Rutgers vs., well 0 pic.twitter.com/GLNwL0wSoa— Joe McCann (@JoeMcCann3) August 31, 2016
Last time @RutgersMBB made the NCAA Tournament, the Buffalo Bills had only lost one Super Bowl— TheUConnBlog (@TheUConnBlog) August 31, 2016
Just a reminder to @bigten, @American_Conf has a VERY generous exchange policy.— Chris Licata (@Licatacs) August 31, 2016
Even UConn got in on the act.
Feel free to tag @UConnMBB— UConn Huskies (@UConnHuskies) August 31, 2016
What a wild, wonderful, and exciting time to be alive. Never stop being you, Rutgers. The world needs more laughs, and your athletic department has been so kind to fail so hard over and over again.