There are some people who have a sense of "the moment." Be they politicians, athletes, actors or just the guy down the street, they always seem to know exactly the right thing to say at exactly the right time, to inspire confidence, passion and support. It's safe to say that none of those people work in the UConn marketing department.
How do I know that? Well, did you see the video on top of this post? At one point it declares, "we don't come to practice basketball, we come to practice perfect," which would have been a fine message last April, but rings a little hollow when the Huskies have lost five of seven, including three straight, and were most recently seen as accomplices in Notre Dame's ritual sacrifice of the sport we used to know as basketball.
The video (which is currently the splash page you see when visiting UConnHuskies.com) is actually titled "Greatness is not an Accident" and is designed to garner more donations for UConn's proposed practice facility. That's a goal I can certainly get behind, and I can definitely see the message the school was trying to send, but oooof.... timing is everything, and UConn definitely didn't have it here.