Major programs have dedicated histories of every little thing, including their mascots. Ugga at UGA, Reville at Texas A&M, and Mike the tiger at LSU, all have interesting and compelling histories which are easy to access. Further it is easy to encourage children to follow the program when you can point to a real live animal. Further, it provides a little bit more national exposure when little puff pieces are ran on pregame shows. UConn history on Jonathan is scant. I hope this can change and want to encourage the university to attack this issue, but I am unsure how. Anyways, I'm slowly updating the Jonathan the Husky Wiki page squeezing in some facts about each dog.
I understand people may blow off this idea as small time or trivial. However the way I see it, to get on the level of successful programs with a strong following, UCONN needs to mimic those big programs. Creating tradition, scheduling big time games and the football facility all are excellent and big goals accomplished. It cannot hurt to go a little further and do smaller things like the big time programs, such as propping the mascot up.
Final note, Jonathan the costume mascot has one issue I cannot wrap my head around. He wears clothes. It bothers me to no end, but I just might be crazy.